Millennials and technology: How to use IT to appeal to a younger demographic

 In Education

Generally speaking, millennials and technology get bad press.

 

They are viewed as a moody bunch who are permanently staring at small screens. It is an undeserved critique. The skills this generation of digital natives use every day can easily be translated to the world of work.

 

Millennials, who are those born between 1979 and 1994, are likely to naturally think with a technology hat on. This age group of people have grown up in an increasingly digital world. The internet is commonplace and their lives can be organised from the palm of their hand.

 

As an employer, you can reap the benefits of how millennials and technology go together when transferable skills are brought to the office. We’re not talking about someone knowing how to use social media professionally because they post things on their own Instagram.

 

Here’s how to attract and retain millennials and their technology skills to breathe life into your company.

 

Bring your own device

 

A huge 92% of millennials own smartphones, compared to 85% of Generation X, who are between 38 and 53 years old. When team members have their own up-to-date technology at their fingertips, it makes economic sense to have a Bring Your Own Device policy.

 

This is not only a potentially cost cutting strategy but it could introduce your teams to new apps, different ways of working and the latest gadgets.

 

However, don’t let cyber security standards slip. This has been cited as one of the main reasons some companies resist employing a BYOD policy. It needn’t be a barrier though if you consider:

 

  • Clear guidelines on how to store sensitive company data on personal devices.
  • Steps to prevent cyber attacks or an infection from malware.
  • A process for when an employee leaves so they don’t take company data with them.
  • How to safely use public WiFi to prevent unauthorised access to company information.
  • Keeping data secure, particularly following the introduction of GDPR.

 

Safe and secure

 

Never underestimate the threat of cyber security. This is particularly important when millennials and technology are a target by cyber criminals. Research has also shown that millennials are globally the most affected victims by cyber crime, with 40% experiencing it in the last year. The reasons for this are poor password security, regular use of public WiFi and exposing themselves to risk. For example, 43% of those surveyed said that they would happily download a third-party app, which are notorious for bugs. Educate your staff on how to keep safe online. Carry out in-house training or outsource cyber security to an IT consultant. This will minimise the risk of any unwanted incidents from occurring by keeping your technology as watertight as possible.

 

Be open to ideas

 

Company growth can often rest on innovation. In theory, this should be obvious. In practice, it can be hard to bring in change which shakes up how things are done. However, British businesses are evolving with the help of technology. In fact, 63% of UK businesses expect digitisation to boost customer satisfaction. You do not want your company to get left behind which runs the risk of losing employees as well as customers and clients.

 

A digital transformation can have a hugely positive impact on your business. A survey found that over half of those asked thought digital disruption was a good thing. Millennials and technology can help to make this happen for your business. Encourage them to share ideas. Have regular brainstorming sessions. Listen to them on an ad-hoc basis too. Something which is ordinary to a tech-savvy 20-something could be extraordinary for your business. Concerns over impact on workload should not be a barrier to implementing something new, either. IT can be outsourced to look at both implementation as well as ongoing maintenance and support.

 

Retain top talent

 

Millennials and technology is not the only perk of recruiting a younger workforce. There has been a huge boom in the popularity of flexible and remote working to encourage a positive work-life balance. A recent survey from Timewise found that 92% of workers between 18-34 years old want to work flexibly or already have the ability to do so. Make your company attractive by offering flexible working as default rather than an add-on. The technology exists to make this happen easily. Cloud technology and various software options making work an activity rather than a location. Just keep everything safe and secure, such as with the Government endorsed Cyber Essentials certification, and it’s a worry-free business move.

This is where the friendly and knowledgeable team at Link IT can help. We can look after everything from IT consultancy to a fully managed IT function. Contact us to find out more.

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